Архива

Originally composed music for museum applications (synomusic) is an innovative
approach in presenting museum exhibits and attracting audience. However, its use is
underdeveloped and the same is evident for related researches. Our pilot research aimed
to explore the effects of such music on visitor experience in the Museum of Science and
Technology in Belgrade. The study included surveys before (silent condition, SC) and
after (music condition, MC) applying music in the museum spaces (N = 310 in total), as
well as in-depth interviews in MC (N = 22). The results showed that the original, applied
music improved the general experience of museum visits. The music, seen as an inseparable
element of the experience, worked in interaction with the exhibits and the venue to
liven up the experience, make it fuller and improve visitors’ impressions. The effects of
originally composed music for MNT permanent collection were identified in all three domains
of the psychic process: emotional (improved visitors’ moods), cognitive (awakened
the memory, curiosity and the desire to spread the knowledge) and motivational (inspired
play and action). The effects have manifested across all research groups, which notably
also included the visually impaired museum visitors.