HOW MUCH KNOWLEDGE ABOUT DIGITALIZATION OF TV BROADCASTING HAVE THOSE WHO SHOULD PROMOTE IT TO THE PUBLIC
Text topic: Digital Media Technologies
Text author: Дубравка Валић Недељковић и Карло Бала
This paper presents the results of a field research about the level of knowledge and familiarity of journalists of Vojvodina’s newspapers and radio stations regarding the digitalization of TV production and broadcasting. According to the “Regulations on the transition from analogue to digital broadcasting of television programs and access to the multiplex in terrestrial digital broadcasting” (2011) the promotion of this process in public is an important element for its success. A key aspect of this is that not only reporters from state controlled television stations should have basic knowledge of, and interest in, this topic, but that other journalists (from local and regional newspapers and radio stations) do as well. Their public advocacy and preparation of citizens in local communities for the day when the television signal will fully switch to digital terrestrial broadcasting is very important. Initial digital broadcasting in Serbia began in March, 2012. The study shows that journalists of those media outlets are not empowered to take on the task set ahead of them.