CULTURE AS A SEGMENT OF THE PROGRAM OF TV BELGRADE – PUBLIC MEDIA SERVICE OF SERBIA
Text topic: Studies
Text author: Татјана Вулић, Марија Вујовић и Анка Михајлов Прокоповић
Since 2006, when Radio Television of Serbia has started the process of transformation into a public media service of Serbia, the Belgrade Television has set program requirements specific to high public service standards. This paper analyzes its cultural program as an indicator of how successful this process of transformation into a public media service has been, since this program is relevant to the dissemination of knowledge and realization of the educational function of the media as well as for the preservation of cultural heritage and cultural identity of our nation. For more than half a century Radio Television of Serbia has nurtured this kind of program schemes and has set valuable standards in the author’s approach as well as production. The aim of this paper is to determine the place and role of contents dedicated to culture on Belgrade Television. The premise is that cultural topics have not been devoted enough space on Belgrade Television. It seems that the concept of “Cultural and educational program” does not offer the ideal solution and that culture itself, being one of numerous contents is on the margins.